How Glass Wine Cellars Are Elevating Modern Retail and Dining Spaces

Glass wine cellars have become more than just storage, and now often act as visual centrepieces inviting customers to browse, discover and invest in premium wines.

Focus Doors pride themselves on delivering both style and functionality when it comes to custom wine rooms, making them the perfect choice for those who value design, craftsmanship and the art of wine appreciation.

Read on to discover how bespoke wine rooms can help elevate your interior to improve product visibility and refine your consumer experience.

Why Glass Wine Rooms Are on the Rise in Modern Fitouts

In today’s retail and hospitality environments, it’s not just about what you offer, it’s how you present it. Glass wine cellars are fast becoming a defining feature as architects, interior designers, and venue managers embrace sophisticated yet functional wine room storage for their latest projects.

And it’s easy to see why.

In many installations the wine display becomes a centrepiece of the design, not an afterthought tucked away out of sight. For high-end retail stores and fine dining venues, this level of presentation can help justify premium pricing and improve brand perception.

From Storage to Showcase: The Power of a Custom Wine Cellar

A glass wine cellar can add a whole host of benefits to your space. Due to their luxurious glass designs, wine cellars instantly elevate the visual appeal of a room. Wine rooms also provide temperature control of quality wines, ensuring wines are preserved for years. When in the retail environment, an innovative wine room can also encourage premium wine purchases.

Design Trends for Modern Venues

Today’s wine rooms blend function with refinement, reflecting the demand for sleek, high-performance design in premium retail and hospitality settings.

Key design elements include:

• Frameless and low-profile glazing
• Integrated LED lighting
• Minimalist shelving and layout styles
• Seamless door close systems (soft close, remote access)

Shifting customer expectations in retail and hospitality are the drive behind the demand now more than ever. Consumers are looking to enhance their tactile shopping experience, preferring locations which cultivate and provide this level of satisfaction.

As a result, this demand for a sophisticated consumer experience is stirring through the nation and we now service both commercial and residential customers across Melbourne, Sydney, Brisbane and beyond. 

More Than Stunning Good Looks: The Brass-Tack Benefits of a Commercial Wine Room

While aesthetics are a big drawcard, glass wine cellars also offer many practical advantages:

Protect Valuable Wine Stock from Spoilage

Wine is highly sensitive to temperature fluctuations, UV exposure and humidity meaning improper storage can spoil even the finest bottles. A glass wine cellar offers a sealed, climate-controlled space to protect stock and reduce waste. Focus Doors’ wine rooms are designed to support consistent temperatures, especially in warmer climates like Brisbane and Sydney.

Better Product Visibility

A glass wine cellar puts your collection on display, not behind closed doors. With custom lighting and stalwart shelving, bottles become part of the décor. This improves visual merchandising, enhances customer curiosity, and supports upselling premium labels.

Easy Access for Staff

Designed for function as well as style, our wine rooms improve customer service efficiency. Staff can quickly locate bottles without leaving the floor, keeping operations smooth even during peak times.

Secure High-Value Stock

Whether you’re storing rare vintages or managing a liquor store, security matters. Focus Doors offers integrated locking systems for all their wine rooms. These locks can be operated by key access, remote control, or biometric thumbprint locks. This helps you safeguard premium bottles while maintaining easy access for approved staff.

Custom Designed to Suit Your Space

Every venue is different. That’s why Focus Doors works closely with architects, interior designers, and hospitality groups to create bespoke wine rooms tailored to your layout, style, and operational needs.

Some common applications include:

• Feature wall displays in wine bars and fine dining restaurants
• Freestanding wine cellars in boutique hotels or luxury suites
• Temperature-controlled wine walls in bottle shops and liquor stores
• Built-in displays in gourmet grocers or cellar doors

Our custom wine cellars have been delivered to venues across metro and regional areas including the Sunshine Coast, Hunter Valley, Geelong and wider Australia.

Custom Glass Wine Cellars for Commercial Fitouts

At Focus Doors, we specialise in the design, manufacture and installation of commercial wine displays that are as functional as they are eye-catching. Our team can assist at any stage of your project no matter if you’re planning a new venue or upgrading your existing fit out.

What Sets Our Wine Rooms Apart:

• Precision-built, energy-efficient glass systems
• Frameless or framed options to suit any look
• Custom shelving layouts and finishes
• LED lighting to enhance bottle visibility
• Seamless integration with existing coolroom doors and display systems

Working with Architects, Designers and Fitout Specialists

We understand the needs of commercial projects. Timelines are tight, and every millimetre matters. For over 50 years, Focus Doors has supported architects, builders, and hospitality groups with high-quality glass door systems that are easy to install, low maintenance and built to last.

If you’re working on a wine room fitout, our team is here to support you with:

• Product advice and technical drawings
• Custom design consultations
• Coordination with refrigeration teams or HVAC requirements
• Supply and installation scheduled to suit your build timeline

Custom Designer Wine Cellar Inspiration

Looking for inspiration from some of our bespoke installations? Focus Doors has delivered standout wine room projects for some of Australia’s best-known retailers, including:

• Dan Murphy’s Icon Room – Martin Place, Sydney: A stunning glass wine room installed in the heart of the Sydney CBD, designed to enhance the store’s premium appeal.
• QT Hotel – Melbourne: A designer glass wine cellar designed to complement QT’s bold interior style while providing optimal wine storage for their luxury dining experience.
• Vintage Cellars – Wynyard, NSW: A custom wine display solution that blends sleek aesthetics with temperature control in a high-traffic urban location.

These projects show how a well-designed wine room can support branding, drive customer interest, and add value to retail environments.

Does Your Venue or Home Need a Glass Wine Cellar?

If you’re unsure whether your facility needs a Glass Wine Cellar, ask yourself the following:

• Do you have a wine collection which needs a controlled temperature to maintain wine integrity?
• Are you looking to increase retail profits by creating an enhanced consumer experience?
• Are you struggling with limited wine storage space, but not wanting to sacrifice on style?
• Are you trying to reduce staff inefficiencies and service delays?
• Are you a serious wine lover wanting to showcase your collection for sophisticated visual impact?

If the answer to any of these is yes, a glass wine cellar is likely a necessary part of your venue or home’s design.

Why Choose Focus Doors?

Focus Doors is an Australian manufacturer based in New South Wales. We’ve supplied high-end glass wine cellars to a wide range of projects spread throughout restaurants and hotels, wine bars and retail wine stores and private residences.

Working directly with project managers, architects, and facility teams, we design, manufacture and install glass wine cellars across Australia, New Zealand and Papua New Guinea.

Our wine cellar configurations are designed for fast, clean installation, and most projects can be completed within a few hours depending on site conditions and access.